If you are running a small company and dreaming of becoming big one day, you will have to work on your corporate identity. A business image is a crucial factor necessary to draw the business partners' and consumers' attention. Failure to do so will prevent your...
All fonts are not created equal. That’s hardly surprising, considering that there’s anywhere between 130,000 to 550,000 fonts out there, or even more, depending on who you ask! You may not give a lot of thought to all those options until suddenly it’s time to decide...
Brand strategy is the key to building the reputation of a company and most of all, creating existence in national and international markets. It uses the concept of elements including the purpose, core values, personality, and identity of the brand. It can be complex...
