Brand Strategy

The Importance of a Business Image

The Importance of a Business Image

If you are running a small company and dreaming of becoming big one day, you will have to work on your corporate identity. A business image is a crucial factor necessary to draw the business partners' and consumers' attention. Failure to do so will prevent your...

Brand Strategy

Brand Strategy

Brand strategy is the key to building the reputation of a company and most of all, creating existence in national and international markets. It uses the concept of elements including the purpose, core values, personality, and identity of the brand. It can be complex...

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