If you are running a small company and dreaming of becoming big one day, you will have to work on your corporate identity. A business image is a crucial factor necessary to draw the business partners' and consumers' attention. Failure to do so will prevent your...
Visual content on a website is what catches a visitor's attention at first glance. Done the right way, graphic design can be the difference between making and breaking your website. The pivotal object of any visual content is an image. Even though picking a nice image...
All fonts are not created equal. That’s hardly surprising, considering that there’s anywhere between 130,000 to 550,000 fonts out there, or even more, depending on who you ask! You may not give a lot of thought to all those options until suddenly it’s time to decide...
Brand strategy is the key to building the reputation of a company and most of all, creating existence in national and international markets. It uses the concept of elements including the purpose, core values, personality, and identity of the brand. It can be complex...
Graphic design is one of the most underappreciated components of marketing. When times get tough, it is one of the first things to get cut. And while all businesses want marketing material to be effective, most small business owners are not always willing to part with...
