The typical American spends around 59 minutes each day in traffic. There are about 328 million individuals residing in the United States. That’s more than 328 million minutes per day of potential exposure for businesses using vehicle wraps. With that said, while vehicle wrap may be an effective form of advertising, there’s more to it than meets the eye when it comes to promoting your business. Design is crucial in advertising. This is why you need to pay attention to it when creating your vehicle wrap. If you want as many people as possible to see and be engaged by your ad, there are a few mistakes to avoid when designing vehicle wraps.
1. Not Making Sure the Design Will Fit the Vehicle
One of the most common mistakes people make when using vehicle wraps is not making sure the design will fit. Bad fit is generally the result of poor design rather than sloppy installation. When we say that a design doesn’t fit, we are talking about seams that don’t line up and graphics that obscure door knobs and gas caps. That being said, how can you ensure that the printed wrap version of your vehicle’s design will appear as well as the digital mockup did?
To start, make sure you are using a good template for your design. This means paying a premium for the design. Spending a little more money on a high-quality car wrap template can save you and your installers a lot of hassle and time. Before sending the design to print, it’s a good idea to have a look at the real automobile. This might help determine whether your design needs any special adjustments or fixes.
2. Overlooking All of the Seams on Your Vehicle
Due to the size limitations of printing on 52″ vinyl panels, every car wrap will have seams. You need to take this into consideration, even if professional installers can make it seem like you painted the ad onto the vehicle itself. You need to make the positioning of seams a primary consideration throughout the design phase. If you’re just starting out in car wrap design, the best thing you can do is talk to someone who’s done it before and ask them for advice. Talk about the arrangement and location of the seams with whoever will be performing the printing. This is the only way to minimize the likelihood that seams will run across any recognizable human features or key text.
3. Having an Excessive Amount of Text
One of the most common mistakes people make when using vehicle wraps is not making sure the design will fit. Bad fit is generally the result of poor design rather than sloppy installation. When we say that a design doesn’t fit, we are talking about seams that don’t line up and graphics that obscure door knobs and gas caps. That being said, how can you ensure that the printed wrap version of your vehicle’s design will appear as well as the digital mockup did?
To start, make sure you are using a good template for your design. This means paying a premium for the design. Spending a little more money on a high-quality car wrap template can save you and your installers a lot of hassle and time. Before sending the design to print, it’s a good idea to have a look at the real automobile. This might help determine whether your design needs any special adjustments or fixes.
4. Producing a Cluttered Layout
People who are designing vehicle wraps have a lot of creative freedom when it comes to putting together a color scheme and pattern scheme that will help convey your brand’s message. However, you need to have a methodical approach to this aspect of design. A cluttered design makes reading harder and may even turn people off. If a car wrap has too much going on, what are some warning signs?
- Too much text: As we previously noted, keep the content to a minimum while still conveying the necessary details.
- Too many colors: Unless the logo of your company already has a rainbow or a comparable spectrum of hues, stick to a palette of no more than three colors. The more colors there are on your wrap, the more careful you’ll need to be about placement and contrasting hues.
- Loud or overlapping patterns: Wraps with patterned backgrounds may benefit from not using photos or other visuals in the design. When there is a lot going on with the wrap in terms of color, pattern, and picture, people tend to get confused and miss the most critical information, such as your name and contact information.
If you go with a less complicated design, the elements you decide to include will “pop” off the wrap more, drawing more attention to themselves.
5. Doing It All Yourself
Many entrepreneurs believe they can design the ideal car wrap for their company because it’s “their company.” This usually results in a fairly rudimentary design with peculiarities that only a select few will notice. Finding a professional designer who can take your ideas and enhance them based on their own expertise is the best course of action. According to experts at wpfullcare.com, working with professionals in any area where you lack expertise is a surefire way to increase your company’s bottom line. This includes vehicle wrap design.
6. Using Subpar Materials
And the of the mistakes to avoid when designing vehicle wraps is using the wrong material for your design. Not all sticky vinyl products are created equal. For instance, some perform better on curved surfaces than others. Some wraps are see-through and may be used to conceal automobile windows. For a successful and long-lasting car wrapping option, it is crucial to utilize high-quality materials. Choosing the right materials for the job is essential.
0 Comments